Why does “eating the cookie” and “slapping the jack” protect your mental energy? What is the path to developing your grit, the most consistent predictor of success? How are you making sure your business takes care of the people inside and outside of it?

In this podcast episode snippet from the 2025 Grow a Group Practice Conference, Daniel Arteaga speaks about balancing the many hats of being a business owner. 

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In This Podcast



* Protect your mind’s energy 

* Tips for navigating the waters of entrepreneurship

* Why people matter in business as much as they do 

* Grit is golden 



Protect your mind’s energy 

Daniel explains the radish-cookie experiment done in the 1990s, and how the radish group’s mental energy was depleted faster by having to complete a puzzle and avoid eating the other group’s cookies, whereas the cookie group could just enjoy them. 



Your energy is finite. Pick your battles, eat the cookie, and slap the jack! Which begs the question, what are your company’s jack cards? (Daniel Arteaga)



What are the vital, one-shot choices that you can make to get your business to the next level? What are the pivotal points that you can laser-focus in on and make the most of? These are your jack cards. 

Tips for navigating the waters of entrepreneurship

1 – Be authentic 

2 – Take care of your people 

3 – Be bold 

4 – Have grit 

Why people matter in business as much as they do 

CEO hat, the CFO hat, the COO hat – there are many! And in the beginning, you are often wearing them all. 

Often, when the business grows, you will need to start delegating these hats to the people in your team, and this means that you need to take care of your people if you want them to take care of the business. 



Simon Sinek said, “100% of customers are people, 100% of employees are people, and if you don’t understand people, then you don’t understand business.” I tend to agree with him. (Daniel Arteaga) 



Grit is golden 

You will need grit throughout your professional and personal life. It is a skill that will serve you well and forever once you cultivate and practice it often. Keep up the good work – literally. 

When you need to refuel your grit,